Privacy policy

Nairahz

Last updated: June 2026

This Privacy Policy explains how Nairahz (“we”, “us” or “our”) collects, uses, stores and protects your personal information when you visit our website, place an order, contact us, subscribe to marketing, or otherwise interact with our Shopify store.

We are committed to protecting your privacy and handling your personal information in a fair, lawful and transparent way, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

• Business name: Nairahz

• Website: www.nairahz.com

• Email: admin@nairahz.com

• Business location: United Kingdom

• ICO Registration: ZC172904

Nairahz sells Pakistani women’s clothing, including casual and formal dresses, to customers in the UK.

For any privacy-related questions, please contact us at: admin@nairahz.com

2. What Personal Information We Collect

Information You Provide to Us

When you place an order, create an account, contact us, or subscribe to our emails, we may collect:

• Your name

• Email address

• Phone number

• Billing address

• Delivery address

• Order details

• Payment-related information

• Any information you include when contacting us

We do not directly store your full card details. Payments are processed securely by Shopify Payments and/or other payment providers.

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

• IP address

• Device type and browser type

• Pages viewed and website usage information

• Cookies and similar tracking technologies (including the TikTok Pixel – see Section 4)

This information helps us operate the website, understand how customers use our store, improve our services, and support security and fraud prevention.

3. How We Use Your Personal Information

To Process and Deliver Your Orders

We use your name, contact details, address and order information to:

• Confirm your order and process payment

• Pack and dispatch your items

• Provide delivery updates

• Handle returns, refunds and exchanges

• Provide customer support

Lawful basis: Performance of a contract with you.

To Communicate With You

We may use your contact details to respond to questions, send order confirmations and delivery updates, and handle complaints or customer service requests.

Lawful basis: Contract, legitimate interests, or legal obligation, depending on the reason for the communication.

To Improve Our Store and Services

We may use website usage data, order history and customer feedback to improve our website, understand customer preferences, improve our products and services, fix technical issues, and monitor website performance.

Lawful basis: Legitimate interest in running and improving our business.

For Marketing

If you choose to subscribe to our marketing emails or SMS messages, we may send you updates about new arrivals, offers and promotions, sales, product launches, and store updates.

You can unsubscribe from marketing at any time by using the unsubscribe link in our emails or by contacting us directly.

Lawful basis: Your consent, where consent is required.

For Advertising (TikTok Ads)

We use TikTok advertising services to promote our products. This involves the use of the TikTok Pixel – a piece of code installed on our website that collects information about how you interact with our site (such as pages viewed and purchases made). This data is shared with TikTok to:

• Measure the performance of our advertising campaigns

• Show you relevant adverts for our products on TikTok

• Build “lookalike audiences” of users similar to our existing customers

• Retarget users who have previously visited our website

Important: We only load the TikTok Pixel after you have given your consent to advertising or analytics cookies. You can withdraw your consent at any time through our cookie settings on the website.

For details on how TikTok processes personal data collected via the Pixel, please see TikTok’s Privacy Policy at www.tiktok.com/legal/privacy-policy.

Lawful basis: Your consent.

For Security and Fraud Prevention

We may use personal information to detect and prevent fraud, protect our website and customers, verify transactions, and prevent misuse of our services.

Lawful basis: Legitimate interest in keeping our store safe and secure.

To Comply With Legal Obligations

We may use and keep certain information where required by law, such as for tax records, accounting, legal claims, consumer rights obligations, and responding to lawful requests from authorities.

Lawful basis: Compliance with a legal obligation.

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to operate the store, improve your browsing experience, understand website performance, and support advertising.

Cookies may be used for:

• Website functionality (e.g. shopping basket and checkout)

• Analytics and performance monitoring

• Security

• Personalised content

• Advertising and retargeting, including via the TikTok Pixel

TikTok Pixel

We use the TikTok Pixel on our website as part of our TikTok advertising. The TikTok Pixel may track:

• Pages you visit on our website

• Products you view or add to your basket

• Purchases you complete

• Your IP address and device information

This information is shared with TikTok for advertising purposes. The TikTok Pixel will only be loaded after you have given your explicit consent to advertising or analytics cookies via our cookie consent banner.

You can withdraw your cookie consent at any time by accessing the cookie settings on our website, or by adjusting your browser settings.

Where required by law, we will ask for your consent before using non-essential cookies.

5. Who We Share Your Information With

We only share your personal information where necessary to operate our business, provide our services, comply with the law, or protect our rights.

We may share your information with:

• Shopify – which hosts and powers our online store

• Payment providers – to process payments securely

• Delivery and courier companies – to deliver your orders

• TikTok – for advertising and analytics purposes, where you have consented to advertising cookies

• Email and marketing platforms – if you have subscribed to marketing

• Analytics providers – to understand website performance

• Professional advisers – such as accountants or legal advisers

• Government authorities or regulators – where required by law

We do not sell your personal information.

6. International Transfers

Some of our service providers, including Shopify, TikTok, and other technology providers, may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we ensure appropriate safeguards are in place, such as:

• UK Standard Contractual Clauses (SCCs) approved by the ICO

• Adequacy decisions made by the UK Government

• Other legally recognised transfer mechanisms under UK GDPR

TikTok’s international data transfer practices are governed by TikTok’s own Privacy Policy, available at www.tiktok.com/legal/privacy-policy.

7. How Long We Keep Your Information

We only keep your personal information for as long as necessary for the purposes described in this Privacy Policy. In general:

• Order and transaction records may be kept for accounting, tax and legal purposes (typically 6 years)

• Customer service messages may be kept while needed to handle your enquiry or complaint

• Marketing information is kept until you unsubscribe or withdraw consent

• Cookie and advertising data is kept for the period set by the relevant platform (e.g. TikTok)

• Website analytics information may be kept for a limited period to help us understand store performance

When information is no longer needed, we will delete it or anonymise it where appropriate.

8. Your Privacy Rights

Under UK data protection law, you have rights in relation to your personal information. These may include the right to:

• Access the personal information we hold about you

• Ask us to correct inaccurate information

• Ask us to delete your personal information

• Ask us to restrict how we use your information

• Object to certain uses of your information

• Withdraw consent where we rely on consent (including consent to cookies and advertising)

• Request a copy of your information in a portable format

• Complain to the UK Information Commissioner’s Office (ICO) at www.ico.org.uk

To exercise any of your rights, please contact us at: admin@nairahz.com

We may need to verify your identity before responding to your request. We will respond within one month, as required by UK GDPR.

9. Marketing Preferences

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us directly.

Even if you unsubscribe from marketing, we may still send you important service messages relating to your orders, delivery, returns, refunds or account.

10. Children’s Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at admin@nairahz.com and we will take appropriate action.

11. How We Protect Your Information

We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, disclosure, alteration or destruction.

Our Shopify store uses security measures provided by Shopify and our payment providers. However, no method of online transmission or storage is completely secure, so we cannot guarantee absolute security.

12. Third-Party Links

Our website may contain links to third-party websites, social media platforms (including TikTok) or services. We are not responsible for the privacy practices or content of those third-party websites. You should read their privacy policies before providing any personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. Where changes are significant, we may notify you by email or a notice on our website.